Principles of Marketing
Course Code:
BUS212
Department:
Business
Lecture Hours:
3
Lab Hours:
0
Total Credits:
3 Description:
Surveys the field of marketing with an emphasis on the problems of policy determination in the areas of product, price, promotion and distribution. Marketing institutions are studied in relation to the formulation and implementation of policies. Oral presentations are required.
Prerequisite:
ENG101 Term(s) Offered:
Fall
Syllabus: